Reading List- June 20

Here are some of the better articles and posts I've read in the past few days...

What the Rise of Content Marketing Means for Your Business by Chris Horton, Social Media Today

5 Essentials for Marketing In An Upswing (Hopefully) Economy by Terry Welty, DemandGen report

Those five basic premises of essential marketing outlined in my original article not only still apply today, but I believe they are even more important guidelines than ever. For marketing professionals trying to steer their company forward in a hesitant, but upward slanting business climate, there’s no better marketing advice I can give than to stick to the following tried-and-true, “go-back-to-basics” approach:
1. Know your company’s real value
2. Know your customer
3. Keep your salespeople well informed, well educated, and well armed
4. Stay consistently visible
5. Keep it simple

The Marketers Reading List by Jay Ehret, The Marketing Blog (This is a great list- read all of these!)

Seven Mobile Marketing Best-Practices by Igor Faletski, Marketing Profs

1. Simple beats pretty
2. Be brief
3. Mobile is highly local
4. Mobile search is focused and timely
5. Make it easy to share the love
6. Mobile searchers make mistakes
7. Optimize your UX for mobile

Read anything interesting lately? Send me the link at jeff@honeycomb-consulting.com

Reading List - June 7

Here are the articles and posts I've been reading...quite a hodgepodge. Read anything interesting lately? Send me the link at jeff@honeycomb-consulting.com

B-to-g marketers leverage social media to build relationships with federal employees - Direct Marketing News


The 5 Pillars of Social Media Strategy by Brian Solis, on the Networking Exchange Blog

Top 50 #Mobile Twitter Influencers by Jen Cohen on SAP's mobile blog

The 8 Keys to Successful Branding - Why 'Mad Men' and Whisky Are Not Going To Cut It by Matt Symonds, Forbes


Why the surge in obesity? - Consider the Evidence

Summary- the obesity epidemic started in 1980. The only variable changed around the same time is Calories in the Food Supply. Everything else that can plausibly explain the nation's weight gain- levels of exercise, hours spent TV watching, sedentary jobs, daily commutes in cars- aren't correlated with the change in adult obesity rates around 1980. Basically, everyone in America started eating more, a lot more, around 1980.

St. Bernanke's Fight Against the Deflation Dragon By Lance Roberts of Streettalk Live

Excuse me for geeking out on the economics front for a moment, but this is an excellent article on, what I think is a very much overlooked part of our troubles, the collapse of the velocity of money, which has happened despite the huge increase in the supply of money. Something for all you tea partiers to chew on...

Plus, for all you 99%-ers, check out this chart:

Kind of hard to blame rising inequality on recent events, when this is a trend that started in the late 1970's. Which is also when people started eating too much and getting fat. Coincidence? Correlation?

Why working-class people vote conservative - Jonathan Haidt, The Guardian

And check out the middle finger on the gentleman's book cover. LOL

All Men Can’t Jump - David Stipp, Slate

Quote:

There's no denying it—our kind started substituting brains for brawn long ago, and it shows: We can't begin to compete with animals when it comes to the raw ingredients of athletic prowess. Yet being the absurdly self-enthralled species we are, we crowd into arenas and stadiums to marvel at our pathetic physical abilities as if they were something special. But there is one exception to our general paltriness: We're the right honorable kings and queens of the planet when it comes to long-distance running.