Leaving aside the issue of targeting your key audiences, this article is a very good breakdown of all the different content types you should be evaluating...
15 Types of Content That Will Drive You More Traffic
Content type #1: Infographics
Content type #2: Meme
Content type #3: Videos
Content type #4: Guides
Content type #5: Book reviews
Content type #6: Opinion post (a.k.a. “Rant”)
Content type #7: Product reviews
Content type #8: How-to
Content type #9: Lists
Content type #10: Link pages
Content type #11: Ebook
Content type #12: Case Study
Content type #13: Podcast
Content type #14: Interview
Content type #15: Research and original data
Read the whole article for everything you need to know (almost!)
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